Editorial plan

The editorial plan is Anomalia's strategic layer — it defines what to post, when, and why. It works in three levels.

1. Strategy (GTM roadmap)

Anomalia studies your market, competitors, and audience. It produces a growth roadmap with phased goals across 90-day, 6-month, 1-year, and 2-year horizons.

2. Editorial plan

A week-by-week content plan with themed weeks, platform mix, and posting cadence. You can:

• Approve — accept the plan as-is
• Revise — give feedback and Anomalia proposes changes
• Save briefs — add context for specific weeks
• Replan — regenerate a week with a new brief

3. Weekly plan (seeds → posts)

Each week, Anomalia generates "seeds" — content ideas with hooks and angles. You approve seeds, then Anomalia produces them into full posts with captions, images, and scheduling.

# View this week's seeds
anomalia weekly-plan my-brand

# Generate seeds
anomalia weekly-plan my-brand plan --week 0

# Produce seeds into posts
anomalia weekly-plan my-brand produce --week 0

Workflow