GEO explained: how to get cited by ChatGPT, Perplexity and Gemini
Search is no longer only ten blue links. If AI assistants answer without naming you, you are invisible to a growing share of buyers.
SEO still matters. GEO is the new layer.
Classic SEO gets you ranked on Google. GEO (Generative Engine Optimization) increases the chance that ChatGPT, Perplexity, Gemini and similar tools cite your brand when someone asks a question in your category.
The two reinforce each other: clear, authoritative pages that rank well are also easier for models to retrieve and quote.
What AI engines tend to cite
Models favor content that is specific, structured and attributable — not keyword stuffing. Practical signals include:
- Clear definitions and TL;DR blocks near the top
- FAQ sections that match real questions
- Original data, process detail, or founder expertise
- Internal links to product and pricing pages
- Fresh updates (dates, changelogs, current stats)
A simple GEO checklist for SMBs
Start with a GEO audit of your site (meta, structure, llms.txt, schema). Then publish a steady stream of long-form articles grounded in your products — comparisons, how-tos, and category explainers.
Add an llms.txt so crawlers know which pages matter. Keep key facts consistent across homepage, docs and blog so models do not invent conflicting details.
How Anomalia approaches GEO
Anomalia’s SEO agent and autoblog write articles optimized for both Google and AI citation patterns: intent-led topics, schema, internal links, and publishing to your CMS or hosted blog.
Pair that with the free GEO Audit tool to see technical readiness before you scale content.
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